Internet Politika

One of the defining factors of the 2012 US Presidential Elections was Barack Obama's extensive use of internet social media to garner the support of America's tech-savvy young voters. It was this decisive use of such a medium that gave him a definitive edge over Mit Romney's campaign. The Republicans' reliance on tradition print and television advertising saw them lag behind in popularity, as less of the country's large voting base relied on them for campaign information.

The reason for the Republicans' abstinence from internet advertising was partially because of their main supporters being older and more reliant on traditional media sources such as print and television. As well as this, Republicans are known to be slow to pick up on new technology, as was the case when Mit Romney did not have a YouTube channel when he began campaigning.

One telling difference that the Democrats had over their competition was their extensive use of YouTube, Facebook, and Twitter to post campaign updates, as well as stay in contact with their supporters throughout Obama's first term in office. What this did was to endear the internet-savvy population to what they saw as a president that understood how the people of today communicate, and was willing to embrace their ways instead of forcing the old ways on them like the Republicans were perceived to be doing.

And so it came as no surprise that when the numbers were tallied, Obama once again took the office in 2012, and Mit Romney faded into obscurity.